Eat delicious food in a pleasant atmosphere makes people happy.
Entrepreneurs choose to open restaurants because they like to see satisfied customers and love food themselves. Owning one can be financially profitable restaurant. But business is an intensive labor that requires a deep understanding of how to find, train, motivate and retain employees.
From the point of view of management, maintaining quality and high levels of customer service is hard work.
Study of customer demographics
Your chances of success are greater if you adapt your restaurant to the specific needs of key demographic groups in a ten mile radius of your restaurant. If the restaurant is located in a business district, offering customers fast service guaranteed to weigh food or prepared meals and a deli counter attract workers who are pressed for time at lunch.
In a middle-class residential neighborhood would sponsor a family style steakhouse with reasonable prices and brightly decorated, but would not be consistent with a quieter restaurant with expensive furniture meats, high prices and atmosphere of a private club.
Carefully designed menu
Not only build your menu around items you like cooking and eating.
Examines current trends in the kitchen and make sure to include dishes that diners prefer. According to the National Restaurant Association, consumers increasingly look for menu options that are considered healthier, and dishes prepared with ingredients that are considered organic farming.
Ethnic foods that are more popular in the United States are Mexican, Italian and Chinese. Consider a concept of fusion cuisine in which you offer your own versions of several popular ethnic dishes. Be sure to limit the menu items to a number that can be run well every day. Maintaining high quality is a better strategy than trying to anticipate what each customer wants.
The word of mouth works best
Because most new restaurants can not afford expensive advertising, found in the mouth recommendations from satisfied customers the best way to build a loyal customer base. This can be as simple as remembering to satisfied customers to tell their friends about the restaurant. You could also have a pre-opening party where you invite your friends and colleagues to the kitchen to taste.
This may be the beginning of advertising by word of mouth even before your doors are officially open. Offer discount coupons for people to come for the first time is another popular strategy.
Radio stations are receptive to promotions where dinners are given away in the air to callers. With each tactic you employ, you measure its effectiveness to talk to your customers about how they discovered your restaurant.
Importance of the recruitment and training
Do a background check on everyone who you intend to hire. Stealing lunch money even occurs in restaurants. A well-trained, efficient staff, friendly makes all the difference in a restaurant.
Even if the customer likes the food, the service careless, inattentive can detract from the customer experience and will resist returning.
Make sure each employee is given a detailed job description. Each person needs to know exactly what you expect of them, specific procedures have been implemented for this restaurant.
Do not depend on the training provided to them in the last restaurant where he worked. Continuously improve service levels and efficiency kitchen with continuing education. The National Restaurant Association has resources to help restaurant owners to create training programs for employees.