For small business operators, independent and freelancers, all important number of service provider companies can find, review and ranked in the developing world Internet.
The list of services you may need can include online business tools, marketing specialists, accountants, lawyers, a business consultant, etc. Everything your business plan and your strategy do you need.
Too many options
It seems that every day, Internet falls for a new application or service. News sites, blogs and people in their social circles, all seem to be greeting this new tool and seem to be calling it the ultimate business solution. Now, how do you know if you really worth a try?
The choice between the most established tools can be very daunting. Ads and marketing messages for these products can be so convincing that might even feel your judgment skills are fading slowly. Fortunately, we are living in times when the consumer has more power than ever before.
Where to go for help
Since a few years ago, publishers of applications and service providers can find success by offering a business, product or service, “inferior” and as long as the management was careful about the flow of information, its prospects have no idea of what they were getting into. Thanks to the web, revisions social sites and directories qualification, the reputations of sellers are forged by those whose opinion matters most, customers.
Marketers today are responsible for their products, and owners of small, smart companies perform a “due diligence” to investigate the quality of almost anything that is being offered. This is the revolution of the revisions made by customers, such as Yelp, TripAdvisor and Amazon.
There are review sites that can be trusted as a reference for all kinds of services and products of special interest. CNET is ideal for software and devices, for example.
Participate with your most trusted friends, loved ones and mentors can also be a long way. You may be pleasantly surprised at how much you can learn by publishing “Does anyone have any experience with [name of product or service]? What are the main advantages and disadvantages “in your Facebook timeline. Thus, you get a very valuable feedback from people who love you and who has no interest in selling anything.
Following the Solid Council
Studies show that people rely on reviews, the reviews and ratings when it comes to making decisions about a purchase. Almost a quarter of Americans say they have posted comments on their purchases, and 58% make an online research when evaluating products and services. Approximately 48% say they often or always refer to reviews of websites and blogs to assess the reputation of a supplier.
Questions for the Evaluation
By doing your research online, here is a useful list of questions you should ask yourself about the providers to help you decide if your product or service is right for your business.
Do you have the feeling that the seller could disappear overnight stop and give you support, or feel you are likely to give?
Are you constantly working to innovate and improve their products to keep them in line with your needs and how they evolve how times change?
Are they fair prices compared to what others are offering and compared with the value you feel you would be enjoying working with them?
- What they offer support channels and customer?
- Does this solution features and versatility you need?
- How useful it is intuition?
While we’re on the subject
An online positive feeling helps build a reputation and build trust among potential customers who are not as familiar with a particular product. In the same way you would do well to check online what people say about a provider you’re considering working before opting for it, do not forget that your audience will also be evaluating you!
As a marketing ploy, publish testimonials and make review sites cover your own brand can have greater impact. No need to look beyond Wicks to see this phenomenon in action. Many users of Wix come to us for references from other customers or read comments on the web. Wicks has been enjoying a lot of positive reviews and coverage of the media, which act as a magnet to attract those customers who are interested in creating a powerful web presence. Here is a sample of the excellent references that can be found by looking in the ranking Wix reviews.