It often happens that the owner of a business puts as much effort into getting new customers, neglecting existing ones. Big mistake.
Repeat buyers are your greatest asset. As the automobile industrialist Henry Ford once said, “It is the customer who pays the wages”…
Successful entrepreneurs know not only that they must keep wary of his main source of income (the competitors are always on the lookout), it is through your regular customers that can boost growth. Therefore, we must not lose a single customer!
Some tips to help you:
Check all contact points. The relationship between company and customer occurs before, during and after purchase. The treatment must be consistent in each of the instances of interaction.
It should be a review of all points of contact with the client to see if you need to make any adjustments. Avoid, for example, a telephone rings without being attended or a repeat customer is not recognized by the receptionist.
Customer siding. It says a wise oriental proverb that do not get to know a man less than a mile in his moccasins walk. The same applies to a customer: How do you think? What is your mood? What do you need? What alternatives do you have to do? What are the attributes of the product or service you value most? What does not care too much?
Focus on service. Although the business is selling products, service is a central element in customer retention. You can not rest on our laurels thinking that a product “sells itself”.
How to make contact, easy to make deliveries and payments, or the extent of times are services that you can add value to differentiate yourself from the competition.
Ask and evaluate customer feedback. It is not easy to know what a customer wants, so nothing better than to ask. You can put together a short satisfaction survey so that once an operation some or all of them can give you their opinions, or just talk openly and hear what they have to say completed.
Consolidate communities anywhere. A set of brand-loyal customers form a community. Through social networks on the web, this can build and grow. Using tools such as Facebook, Twitter, Instagram, Pinterest, Flick-r, or blogs or own tools, you can better understand customers, learn from them, answer your queries, offer benefits and build a lasting relationship of mutual benefit.